Heavy industrial machinery has been used to build much of our modern world, now CAT has put it to work playing Jenga. And not just any Jenga this is giant Jenga, the biggest board game in the world and the latest craze for those with a spare bobcat or two.

The giant Jenga playing video ‘Built for it’ is part of CAT’s latest marketing campaign, a clever piece of marketing that demonstrates the power and flexibility of their yellow monster machines. In the video many of CAT’s latest machines work together to move the 227kg Jenga pieces until the inevitable collapse.

Presented for your viewing pleasure is the video that started the latest pastime to take over construction sites around the world, giant games with massive machines. Sit back, relax and let the machines do the heavy lifting.