Poking fun at every Apple product release video in history during the build up to the release of Apple’s latest gadget could be seen as cunning marketing or simply harmless fun. Luckily Ikea’s latest video gets away with it by being plain old funny. Sure Apple is an easy target but that somehow only seems to make more apt.

Presented for your viewing pleasure is the only marketing video to succeed at stealing a little spotlight from the high tech fruit company. Sit back, relax and get ready to go old school with Ikea.